The whole thing with Ms Faubourg makes me extremely sad. I have been following her through the Pandemic. She had a niche that NO one else was doing. She showed the behind the scenes at FHS. Maybe new products that wasn’t available in the US or online. Even just a little picture of FHS in the morning before the customers arrive or photos of new decorations make most of us happy. I was excited and always looked forward to her posts. Like many of you, I noticed a change last year.
It wasn’t about Hermes anymore, but her account started to shift toward HER and the need to be a prominent face of FHS (like Michael Coste). There was more dance videos inside FHS, and less contents about Hermes and the store itself. She should have continued to show more Hermes products, and the store. Instead of dance videos, maybe a quick interviews with other SAs would have been fun. Give us that fantasy and accessibility that we don’t often get to see. I would have loved to watch that. Imagine a weekly chat with diff SA from diff department. What’s new? What’s next? What’s exciting?
I saw a missed opportunity, and I quickly lost interest. People were kissing up to her regardless of what she posts and that may got to her head. She didn’t have a vision for her brand and kept doing what she thought was good contents because people were eating it up. No one was telling her to stop, and everyone were encouraging the dance videos. She then started to dip her toes in the influencing world and befriended many many “D list” influencers. We all saw those cringy meet and greet at FHS. On one hand, we have Michael Coste who welcomes celebrities and the socialites. Don’t get me wrong, he loves the attentions too but he is very careful about what he shares. There was still an illusion and mysterious aspect when it comes to his page. On the other, Melissa opened the flood gate to all, such as Erica and Mitch and whoever else. Sure, SA should be able to welcome their friends, but if these friends exploits the experience, it cheapens the fantasy for everyone else.
Can you imagine how cool it would have been if Melissa does it Gossip Girl style? Never show her face , and just be a mysterious fairy at FHS like she did at the beginning of the pandemic.