Just for fun....I was thinking about handbag and jewelry brand rough equivalents. Some of my thoughts:
Graff = Hermes - very exclusive, iykyk, prides itself on the utmost handmade quality, hard to get
Cartier = Chanel - the OG Parisian chic, many who first wade into luxury have as their HG, "average layperson" thinks of Chanel classic and Love bangle as the ultimate in luxury
Tiffany = Louis Vuitton - always coming up with new designs and interesting collaborations, Tiffany silver is the "gateway" for collectors like LV canvas, very ubiquitous and most duped
Bluenile =
Mansur Gavriel - the first major online disruptor selling basic, unbranded but quality classic pieces
Mejuri =
Polene - mostly online, design-forward quality and affordable pieces, the ones that many DTC companies are trying to copy
Costco = Longchamp - Costco diamonds are the Longchamp Pliage...practical, dependable quality at a good price, your workhorse piece
What do you think? What are others...like "who" is Bulgari (Fendi)? Or Chopard (Ferragamo)? Maria Tash = Off White or Jacquemus?