well, i did already
for me the secret is simple - it's nice to hold, and it's easy to use.
It won't make you feel bored, because it changes the look/shape all the time - you put it down, you hold it by the frame, or you keep it i under your arm - it will be a different bag every time.
It's a relatively small bag, but holds quite a bit, yet it does not look bulky, nor requires you to play tetris - just throw your stuff in, shut, and go!
It's a relatively large bag (for a clutch), you can carry some unusual stuff (for a clutch) and still not feel like a loaded camel, e.g. a bottle of water, or a rolled fashion magazine, and NO ONE will ever guess what's inside! and it will look equally pretty whatever you load it with!
It's a bag with its own character and state of mind, and every each one has own individuality thanks to the pleats of the leather, i'd even say it's unique like a fingerprint.