How is tiffany viewed these days?

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Agree with others on here that Tiffany has not lost its luster. There are so many beautiful designs and choices at the higher price points. The Tiffany t line seems pretty popular when you go on Instagram. I don’t see any difference in quality from my Tiffany gold/diamond jewelry and Cartier and vca jewelry. And actually when I’ve compared jewelry prices I have found Tiffany gives you more diamond and gold for similar items at Cartier and vca. I think with lvmh having purchased the company they will have more interesting designs and will grow more in popularity and unfortunately pricing. I bought a bangle last year and it’s gone up ten percent since I purchased it. That’s just one example. If you’re thinking about something Tiffany, I wouldn’t wait around. Seems like they’re consistently raising prices each year lately!
I agree, very true!
 
For me personally it is the constant rotation of designs that ruin it for me. Like the variety is great but I think the constant retiring of designs makes it hard to achieve that timeless design that I associate with brands like Cartier and VCA. With designs that haven’t really changed for decades.

I love Tiffany’s. My jewelry collection is 50/50 Tiffany’s and Cartier. But when I think of my favorite designs, they’ve now been discontinued.

I’m not sure if I’m explaining it right. I just think not being able to strive for something because it’ll be discontinued before you can buy it makes it lose the aspirational aspect.
 
My 18 year-old and her friends like silver Tiffany jewelry as much as many of you probably did 15 years ago. She has a couple of RTT necklaces, the bead bracelet and just bought herself the chunky RTT choker. It all looks cute on her. I think it’s just as popular with that age cohort as it ever was.

I look ghastly in cool metals so only wear yellow and rose gold. I have a few Tiffany items that I really enjoy, but nothing elaborate.

I wear a rose gold open heart necklace 24/7. I also have a yellow gold key on a longer chain that I sometimes stack with the open heart, rose gold X graffiti earrings and a pair of rose gold Hardware ball dangly earrings I treated myself to a couple of weeks ago.

I like buying nice everyday jewelry items that I can get a lot of wear out of more than special occasion items I almost never reach for. Is it luxury? It’s an accessible splurge for me but it still out of reach for a great many, particularly for gold or diamond items.

My next jewelry purchase will be diamond stud earrings, but not from Tiffany’s.
 
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See, for me, Cartier lost it's luster 40 years ago, and never got it back. I crush so hard on classic Cartier, but when the family stopped being involved, the company made some stupid decisions.
I see women wearing Love bracelets and Tank watches, and I usually assume that they are gold-plated pieces. I still refer to the late 70s through 80s Cartier as "The Avon Years."
They have lousy customer service, no real support, and they keep rehashing the same designs over, and over again.
Cartier is like a wine bar with no labels - you might get two-buck Chuck or you might get Chateau Rothschild - you never know.

Tiffany - well, Tiffany is the Starbucks of jewelry. They have a few signature pieces, some seasonal stuff, but their virtue is that they are consistent. Customer service is always good. Aftercare is excellent. Most of my "basics" are from Tiffany, because I can just drop them off at any boutique, no worries. They check my prongs, check the settings, clean them and they are still gorgeous.

As for Van Cleef? I don't own any, but the fact that they don't recognize their own jewelry, and won't work on anything without a receipt or CoA? Who keeps all that paperwork? All I've got to say is, I'm giving them some serious side-eye and taking them off my want list.
 
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I generally try not to buy any high end jewellery brand new, because it's just not the same quality as identical pieces from 10-20 years ago. That's the same with Tiffany - I saw a secondhand piece in person then compared it to the identical piece in the boutique brand new and was shocked at how lightweight and cheap the new piece felt - they had even used smaller diamonds!
 
See, for me, Cartier lost it's luster 40 years ago, and never got it back. I crush so hard on classic Cartier, but when the family stopped being involved, the company made some stupid decisions.
I see women wearing Love bracelets and Tank watches, and I usually assume that they are gold-plated pieces. I still refer to the late 70s through 80s Cartier as "The Avon Years."
They have lousy customer service, no real support, and they keep rehashing the same designs over, and over again.
Cartier is like a wine bar with no labels - you might get two-buck Chuck or you might get Chateau Rothschild - you never know.

Tiffany - well, Tiffany is the Starbucks of jewelry. They have a few signature pieces, some seasonal stuff, but their virtue is that they are consistent. Customer service is always good. Aftercare is excellent. Most of my "basics" are from Tiffany, because I can just drop them off at any boutique, no worries. They check my prongs, check the settings, clean them and they are still gorgeous.

As for Van Cleef? I don't own any, but the fact that they don't recognize their own jewelry, and won't work on anything without a receipt or CoA? Who keeps all that paperwork? All I've got to say is, I'm giving them some serious side-eye and taking them off my want list.

I greatly enjoyed reading your post, I found myself smiling and nodding in agreement. It was so well written that I opened your profile and saw that your occupation is a writer! How appropriate!
 
See, for me, Cartier lost it's luster 40 years ago, and never got it back. I crush so hard on classic Cartier, but when the family stopped being involved, the company made some stupid decisions.
I see women wearing Love bracelets and Tank watches, and I usually assume that they are gold-plated pieces. I still refer to the late 70s through 80s Cartier as "The Avon Years."
They have lousy customer service, no real support, and they keep rehashing the same designs over, and over again.
Cartier is like a wine bar with no labels - you might get two-buck Chuck or you might get Chateau Rothschild - you never know.

Tiffany - well, Tiffany is the Starbucks of jewelry. They have a few signature pieces, some seasonal stuff, but their virtue is that they are consistent. Customer service is always good. Aftercare is excellent. Most of my "basics" are from Tiffany, because I can just drop them off at any boutique, no worries. They check my prongs, check the settings, clean them and they are still gorgeous.

As for Van Cleef? I don't own any, but the fact that they don't recognize their own jewelry, and won't work on anything without a receipt or CoA? Who keeps all that paperwork? All I've got to say is, I'm giving them some serious side-eye and taking them off my want list.

This is 100% how I feel towards the three brands. I laughed on the VC part. I do own some pieces from Van Cleef, and you are right that they don’t recognize their own jewelry bothers me. I work in the US but I’m not from here, so most of the paperworks are back home. They won’t do anything without paper-proof. I think that shows they don’t have the competency to examine the true quality of their items, and they are not confident that their items are top notch enough.

Side note from the recent COVID mayhem is that I have profile with all three companies, only sales from Tiffany — three of them from different locations I have purchased before— sent me personally written emails to just say hi and show love. Nothing from VC and Cartier except standard ads emails.
 
This is 100% how I feel towards the three brands. I laughed on the VC part. I do own some pieces from Van Cleef, and you are right that they don’t recognize their own jewelry bothers me. I work in the US but I’m not from here, so most of the paperworks are back home. They won’t do anything without paper-proof. I think that shows they don’t have the competency to examine the true quality of their items, and they are not confident that their items are top notch enough.

Side note from the recent COVID mayhem is that I have profile with all three companies, only sales from Tiffany — three of them from different locations I have purchased before— sent me personally written emails to just say hi and show love. Nothing from VC and Cartier except standard ads emails.

You are spot on! I too have received emails from Tiffany. My Tiffany SA has also personally emailed me to just say hi and check-in. Nothing from VCA or Cartier.

Tiffany is a brand I can grow with through the years. Everyone’s tastes in jewelry changes. They have diverse jewelry collections, from Peretti silver, DBTY, to Victoria, Schlumberger, and to newer fresher designs such a Paper Flowers and T. If you like colored gemstones, their pieces are amazing... go to NYC to see all the emerald, ruby, tanzanite, sapphire, aquamarine pieces not on their website. Cartier and VCA do not even come close in the colored gemstone category.

Classics take time to become a classic, and Tiffany has so many iconic pieces everyone loves. This has been my challenge to grow with Cartier or VCA. Aside from LOVE and Alhambra, for me, there is not much I find wanting from those brands, and I have tried so hard to even “like” their other lines, forget about “loving” them.

With Tiffany, I see so many pieces I truly love, at all price points, lower price pieces to Blue Book items.

Tiffany service is excellent at any location. They will go out of your way to help. I have so many stories of how gracious their customer service and SAs are.

For me, it’s not “Am I sick of Tiffany”? On the contrary, it’s “Which piece of Tiffany on my list should I buy next”?

Just my two cents.
 
You are spot on! I too have received emails from Tiffany. My Tiffany SA has also personally emailed me to just say hi and check-in. Nothing from VCA or Cartier.

Tiffany is a brand I can grow with through the years. Everyone’s tastes in jewelry changes. They have diverse jewelry collections, from Peretti silver, DBTY, to Victoria, Schlumberger, and to newer fresher designs such a Paper Flowers and T. If you like colored gemstones, their pieces are amazing... go to NYC to see all the emerald, ruby, tanzanite, sapphire, aquamarine pieces not on their website. Cartier and VCA do not even come close in the colored gemstone category.

Classics take time to become a classic, and Tiffany has so many iconic pieces everyone loves. This has been my challenge to grow with Cartier or VCA. Aside from LOVE and Alhambra, for me, there is not much I find wanting from those brands, and I have tried so hard to even “like” their other lines, forget about “loving” them.

With Tiffany, I see so many pieces I truly love, at all price points, lower price pieces to Blue Book items.

Tiffany service is excellent at any location. They will go out of your way to help. I have so many stories of how gracious their customer service and SAs are.

For me, it’s not “Am I sick of Tiffany”? On the contrary, it’s “Which piece of Tiffany on my list should I buy next”?

Just my two cents.

"Many pieces from Tiffany that I truly love" is so right. I know regarding the market, especially in second-hand market, Tiffany may in general not holding up the value as much as Cartier and VCA. But I noticed that sometimes when I am at Tiffany's, when I see a piece that I truly love, I am purchasing with happiness. I almost cuddle the pieces I bought, and I have a smile every-time looking at it.

I find Cartier's design classic, or sometimes too traditional. It is pretty much just Love, Trinity and Juste Un Clou, and new purchase is just buying it in various materials.

VCA... Alhambra is the same design in different specs again. And I found their jewelry really delicate. I have their holiday edition in malachite that is simply not like a piece of jewelry can hold up for years and pass down to my daughter. Over the years their prices gone up, and I admit they seems holding up values in the market, but I know when I look at it, I feel it is so overpriced and have to tell myself, come on, it holds up the value. It is not truly enjoyable. I stopped purchasing their holiday edition after they started making it with porcelain. It is basically ceramics. Just cannot pass it for their price tag.
 
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