I wear mine everyday, everywhere for all occasions. That is one of the things I love about it, it goes with everything and is so sturdy. You really don't have to baby it, just wear it and enjoy it! I used to wear my Rolex 24/7 and just take it off to shower (although you don't have to) and after months of doing that it actually still looked new with only tiny tiny marks on the fluted bezel. The oyster bracelet does show a little more wear then the Jubilee bracelet but it just adds to the beauty.