Hermes in print

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"Fall’s mini briefcase-style bags, like this teeny (brief?) Birkin, aren’t exactly built to haul documents. Impractical for the office maybe, but that’s hardly the point. HERMÈS Fall 2008"

This is from Fashion Magazine again. I can't believe they referenced to this as a "teeny Birkin"!
 
From the Australian Financial Review Life & Leisure magazine today.

Hermes Steve bag for UNICEF. I have just seen it in the Sydney store. Love the clochette which is orange inside. Gorgeous bag. The pattern on the cloth bag and the insert case are little kangaroos!
 

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the first article is unfair to VB and to some Wags/ celebrities. If they can afford to buy their bags or products, they have every right to do so. If these brand's management doesn't like people to buy their products then they should close their shops... :rolleyes:heheh it's a free world after all and anyone can buy anything if they want too...
 
http://www.forbes.com/2008/12/29/he...quity-cx_ll_1229markets06.html?partner=alerts

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Market Scan
Hermes Set To Lose Its Shine

Lionel Laurent, 12.29.08, 11:30 AM ETLONDON -

Luxury-goods icon Hermes, renowned for its silk scarves and leather handbags, has had a glorious 2008. The company's share price has soared 16.7% over the past year, leaving rivals Louis Vuitton Moet Hennessey and PPR -- both down more than 44.0% -- in the dust. The problem is that a lot of the gain is due to takeover speculation and short-sellers closing their positions, rather than good business; it's likely that Hermes will lose some of its shine in 2009.

"The market will come to grips with the reality that Hermes is not going to be bid for, that the company's sales are suffering and that the level of profitability that we've seen is not going to be sustainable, given the high fixed cost base relative to peers," said John Guy, an analyst with MF Global. "On that basis, and given the unjustifiable valuation premium, I think the shares will start to fall next year."

Guy instead recommended investing in Burberry, which is trading at a price-to-earnings ratio of below 9.0. He told Forbes.com that this figure was about half Burberry's lowest P/E during 2000-2003.

For the moment, Hermes shares are holding onto their gains. The stock advanced 1.3%, to 101.35 euros ($144.80), during afternoon trading in Paris on Monday. This time last year, Hermes was trading at 86.25 euros ($123.22); the stock has made double-digit gains since then, despite a year of market crises and recession in Europe's euro area.

Analysts have attributed Hermes' bizarre trading patterns to a "short squeeze," or when short-sellers are forced to unwind their bets that shares will fall. As the closing of a short position involves buying more shares, the effect of a buying rush can be particularly strong when there is a limited availability of free-float shares. Hermes is one of those stocks, with 73.0% owned by family shareholders; press and analyst reports claim that the amount of free float shares has been mistakenly estimated at more than 27.0%.

Volkswagen encountered a similar short squeeze earlier this year, when its stock price tripled in days as short-sellers rushed to buy shares from a dwindling free-float pool. (See "Volkswagen Soars, Scrambles The Market.")
 
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