Hi,
Thanks, lol.
You're going to laugh, but I did write a couple of articles for a German lifestyle blog-a-zine on a freelance base. And I basically should finish a handful, but I'm having a really hard time to find the right approach. I'm literally drowning in drafts & pictures for them - but I simply can't get a grip and hold on long enough to finish. And every time I think that's it - I get lost in hundreds of "secondary battlefields" - and I know I'm in way too deep for the selected target audience. (That's always the problem when you're supposed to write something about a topic you know well and are interested/educated on it...)
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Back to the magazine I bought. I think the main concern is cost. At least it seems to be. You can't see it in that picture but the cover can be folded open, inside a big glossy mag type 2-page ad for Patek Philippe. Back cover, 1-page glossy ad for Rolex. Inside many, many pages: 2-page ad for Giorgio Armani, 2-page ad for Dolce & Gabbana, 2-page ad for Ermenegildo Zegna, 2-page ad for
Prada L'Homme perfume, 2-page ad for Hublot, 2-page ad for Moncler, 2-page ad for Olymp, 1-page ad for Prada, after this 1-page editorial. Then 1-page add for
Gucci, 2-page TOC, 1-page ad for Tods, 2-page ad for Tudor, 1-page introduction to 3 editors/writer, 1-page ad for Versace, Imprint, 1-page ad for Panerai. I'll stop right here - and up until now you haven't read a single article. And of course there are far more ads all through the magazine.
Articles are mediocre at best, quite a few are simply "covered ads".
So yeah, I agree in a heartbeat - an international, truly high-end, lifestyle magazine that caters to men and woman is definitely missing. Especially one that goes quite a bit deeper than covered ads with glossy mag type pictures.
Garden & Gun sounds like fun. I will look out for that next chance I get!
Maybe we should start that magazine together?
Kind regards,
Oliver