You know, I don't think this is necessarily true. As someone who is young and tech-obsessed and who switched from a career in very traditional finance to a career in tech, I have seen many sides of Hermes consumer demographic.
Hermes is a business and they have to make money, and more and more people are becoming more casual, and many of these more casual industries -- like tech -- are where the money is (aka potential consumers). I don't know if that means people don't appreciate craftsmanship. The men I work with in tech may not own a single tie so they won't be buying Hermes ones like my finance colleagues did, but they love an idea of a well-crafted Hermes laptop bag or an Hermes notebook. Or Hermes sneakers. And they can certainly afford them -- and they do buy them. (I am not even going to talk about horse back riding accessories -- the sport is huge in Silicon Valley).
Interestingly, the women I work with are less interested in just buying one Birkin like my finance colleagues did; there is actually a lot more interest in 'non-status' items like interesting Hermes jewelry or scarves. There truly is a lot less interest in just status items but more in what the item and the craftsmanship is, and that's not something I ever thought I would find in Silicon Valley.
The new store in Palo Alto features a similar 'more casual' feel. It is still very much an Hermes store. The one thing they did was put multiple types of items in one area -- so they may have leather gloves with twillies with bracelets with scarf rings. I like it. (plus it's good for sales -- I wouldn't normally look at Hermes gloves, but now I am intrigued)
Now in terms of scarf designs -- I am not very excited about designs for this season, but I am not complaining. Some of the ideas are out there (the baobab cat I am still not sold on, despite being a cat lover), but it's hard to argue with them being innovative. I think the beauty of Hermes is that they are a a traditional house, but still so unpredictable. I really do appreciate that; I think none of us would like their scarves as much if they just churned out Brides de Gala-like designs over and over again.