Hermès heads to Nordstrom for first accessory shop-in-shop
October 17, 2016
Department store chain Nordstrom is teaming with French leather goods maker Hermès for a shop-in-shop promoting the brand’s silks and jewelry.
Nordstrom’s downtown Seattle flagship will serve as the host to a temporary pop-up shop Oct. 18 through the end of 2017. The nearly yearlong “Nordstrom Welcome Hermès” shop-in-shop will stick to selling Hermès accessories including silks for men and women and an edit of its jewelry range.
The collaboration between Nordstrom and Hermès marks the first time the brand has partnered on a pop-up shop with a retailer. In the past, Hermes has staged its own monobrand pop-ups, but has steered away from department store-based temporary stores.
Nordstrom Welcome Hermès was organized by the department store chain’s Olivia Kim, vice president of creative projects. Ms. Kim had reached out to Hermès when planning Nordstrom’s French Fling-themed pop-in shop, but the brand was hesitant to participate since its retail placement is often preserved for its own storefronts.
Despite Hermès' worries that department store placement was not right for its brand, the conversation continued to develop, resulting in Nordstrom Welcome Hermès.
The shop-in-shop at Nordstrom’s downtown Seattle flagship was designed by Robert Storey of StoreyStudio. Design components include a color palette inspired by Hermès silks, cutout walls, mirrored surfaces and a magnetic board where the brand’s enamel bracelets will be displayed.
Hermès’ pop-up also includes a suspension installation made of silk strands.
On display will be men’s and women’s silks, a popular category for the retailer, and an edit of its jewelry. Ms. Kim refers to these accessories as “recruitment metiers or product categories,” and is confident that the pop-up will attract a new or younger consumer demographic.
As vice president of creative projects, Ms. Kim has worked with brands such as Alexander Wang, Nike, Vetements and Simone Rocha. Hermès is the highest-end brand to work with Ms. Kim on a special pop-up project.
Nordstrom has seen in-store success through its shop-in-shop strategy.
Recently, Nordstrom expanded its Space shop-in-shop concept to three new markets due to its first-year success.
Space at Nordstrom, first introduced in fall 2015 by Ms. Kim, will open at the department store chain’s locations in Los Angeles, Nashville and Toronto. The first Space was launched exclusively at Nordstrom’s flagship locations and is now being expanded to markets considered to be “shopping destinations”
October 17, 2016
Department store chain Nordstrom is teaming with French leather goods maker Hermès for a shop-in-shop promoting the brand’s silks and jewelry.
Nordstrom’s downtown Seattle flagship will serve as the host to a temporary pop-up shop Oct. 18 through the end of 2017. The nearly yearlong “Nordstrom Welcome Hermès” shop-in-shop will stick to selling Hermès accessories including silks for men and women and an edit of its jewelry range.
The collaboration between Nordstrom and Hermès marks the first time the brand has partnered on a pop-up shop with a retailer. In the past, Hermes has staged its own monobrand pop-ups, but has steered away from department store-based temporary stores.
Nordstrom Welcome Hermès was organized by the department store chain’s Olivia Kim, vice president of creative projects. Ms. Kim had reached out to Hermès when planning Nordstrom’s French Fling-themed pop-in shop, but the brand was hesitant to participate since its retail placement is often preserved for its own storefronts.
Despite Hermès' worries that department store placement was not right for its brand, the conversation continued to develop, resulting in Nordstrom Welcome Hermès.
The shop-in-shop at Nordstrom’s downtown Seattle flagship was designed by Robert Storey of StoreyStudio. Design components include a color palette inspired by Hermès silks, cutout walls, mirrored surfaces and a magnetic board where the brand’s enamel bracelets will be displayed.
Hermès’ pop-up also includes a suspension installation made of silk strands.
On display will be men’s and women’s silks, a popular category for the retailer, and an edit of its jewelry. Ms. Kim refers to these accessories as “recruitment metiers or product categories,” and is confident that the pop-up will attract a new or younger consumer demographic.
As vice president of creative projects, Ms. Kim has worked with brands such as Alexander Wang, Nike, Vetements and Simone Rocha. Hermès is the highest-end brand to work with Ms. Kim on a special pop-up project.
Nordstrom has seen in-store success through its shop-in-shop strategy.
Recently, Nordstrom expanded its Space shop-in-shop concept to three new markets due to its first-year success.
Space at Nordstrom, first introduced in fall 2015 by Ms. Kim, will open at the department store chain’s locations in Los Angeles, Nashville and Toronto. The first Space was launched exclusively at Nordstrom’s flagship locations and is now being expanded to markets considered to be “shopping destinations”
They have their own stock and cannot transfer between the pop-up and the H boutiques. However, they can ship to you (I specifically asked and that's what I was told). Hm, I did not ask about the return policy - I would imagine it would be at least as good as H's policy (store credit within 30 days). You can use your 
There are a couple of the extraordinary scarves - I think one was Jungle Love in blue and white with beading, but don't quote me on that. I won't be able to get back to the store until later this week, but I'll try to take a pic if it's still there (and someone else doesn't beat me to it). 
