I just received my new black swagger and I have the same problem!! Should I return it? It's beautiful otherwise, but it was packed with handles down and now has a huge smiley face shaped indentation on either side!
If you look at the posts just before yours, they do seem to go away after a couple of days. When I've had similar indentations, they'd go away after a few days. A week later and it's like they were never there.