Personal story.
We took a family vacation to Rome a couple years ago for Christmas. While shopping around, we walk into a clothing store near the Spanish steps and the wife spots a hoodie with a Supreme Box logo on it. I had heard of the brand but knew nothing really about it. My 12 year old at the time freaks out and “has to have it”, so we buy it for him.
Fast forward a week and everybody is wearing new hoodies and whatnot that they received as gifts from the holidays. My son walks into school proudly wearing his Supreme hoodie and come lunchtime, is texting us that he’s being ridiculed at school for wearing fake Supreme. I research and see that the real Supreme and a manufacturer in Italy have been in the courts for years for trademark infringement. So I, being mortified, kicked into full dad mode to make sure I got him some real Supreme. The first few items he questioned and wouldn’t wear because the kids just kept telling him those were fake as well. I showed him the packages as they came in from Brooklyn and he got the confidence to stand up to the comments and said “my Dad and I shopped together for this, so I know it’s real and I don’t care what you think”. He’s now looked at as one of the “hype-beast” kids at school and doesn’t worry about it anymore.
That was a lot of text to say that if you don’t say something, someone else probably will. It’s all in the nuance of how you message it.