Why is it that Ferragamo seems off everyone's radar? I rarely see anyone with their bags or shoes when I'm frequently traveling, nor in my affluent area that has an individual store nearby. It's not a favorite of youtubers either, and perhaps that's contributing to the problem, Is it considered an "older" women's brand, or a more "reserved/staid" brand? I have quite a few Ferragamo shoes and bags and they're all excellent quality, some classic in styling and some more edgy, and all at prices that aren't outrageous (well, compared to Chanel anyway). Anyone have thoughts on this?
Ferragamo underrated?
- Thread starter AmyM
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I think Ferragamo shoes are fairly popular and recognizable. Chanel shoes are comfortable, but Ferragamos go beyond and I wear them 90% of the time. I do think Ferragamo bags are underappreciated. I don’t own any, but they seem quite well made.
I love vintage ferragamo bags especially. No marketing presence at all and creating no buzz and no second hand market demand which makes retail bags not as desirable for many. Unfortunate bc I think they are well made and beautiful.
It's kind of an old-lady/old-man brand!
In my hometown, that's who shops at Ferragamo (which we call Fegarramo for giggles).
It's been that way for years.
Confession: I have never once stopped to look at the windows even though it is located steps from LV and Hermès.
I guess, the problem with Ferragamo is that the brand lacks an identity in the collective imagination.
In my hometown, that's who shops at Ferragamo (which we call Fegarramo for giggles).
It's been that way for years.
Confession: I have never once stopped to look at the windows even though it is located steps from LV and Hermès.
I guess, the problem with Ferragamo is that the brand lacks an identity in the collective imagination.
Personally I am pleased that it is under the radar because bags in secondhand stores go for less than other brands! If I can get my ferragamo bag for cheap I am happy. But yes I think it is considered an old lady brand. I personally find it very classy.
I totally love their shoes, I am not very keen on their signature ones (Varla bow - no thank you) but some of the more contemporary styles are stunning, the quality is amazing and the design as well.
Funny enough only the other day somebody stopped me to ask if those are Bottega Veneta ones, they are fairly simple black pumps with a small intricate weave/braid feature
I think it is a niche brand, but its ubiquity definitely depends on the location— I lived in Hong Kong and in Latin America for a good while and would see the gancini belts and shoes everywhere.
I do not mean to sound rude, but even the 7/11 clerks, who could be undercover billionaires or could have saved their yearly income for those things, but I doubt it (worked there when I was 17ish). In other words, it was kind of the Neverfull effect, where you see a million on your way from home to the corner store, but nine hundred thousand out of those are fake.
In the rest of the places I have been to, I have seen very few accessories (a Sofia, maybe a couple of Vara pumps) and incredibly, I have spotted more RTW (not tons of it, though). The demographic is very specific. I wouldn’t say it’s necessarily older people (even though my paternal grandma and my mom do own their fair share of shoes, bags, RTW and a couple of sunglasses, which are amazing BTW), but I wouldn’t say it’s teenagers either. Again, this is in the rest of the world, according to my experience.
I own and enjoy some of their shoes and RTW, maybe as an acquired taste and have also bought different pieces as gifts, but I definitely wouldn’t run into the store and empty my bank account, despite their efforts in the latest years to appeal to younger clients and their great customer service. HTH.
I do not mean to sound rude, but even the 7/11 clerks, who could be undercover billionaires or could have saved their yearly income for those things, but I doubt it (worked there when I was 17ish). In other words, it was kind of the Neverfull effect, where you see a million on your way from home to the corner store, but nine hundred thousand out of those are fake.
In the rest of the places I have been to, I have seen very few accessories (a Sofia, maybe a couple of Vara pumps) and incredibly, I have spotted more RTW (not tons of it, though). The demographic is very specific. I wouldn’t say it’s necessarily older people (even though my paternal grandma and my mom do own their fair share of shoes, bags, RTW and a couple of sunglasses, which are amazing BTW), but I wouldn’t say it’s teenagers either. Again, this is in the rest of the world, according to my experience.
I own and enjoy some of their shoes and RTW, maybe as an acquired taste and have also bought different pieces as gifts, but I definitely wouldn’t run into the store and empty my bank account, despite their efforts in the latest years to appeal to younger clients and their great customer service. HTH.
I think Ferragamo bags are well made and reasonably priced (especially at their sales). Many of their bags are still leather lined. I agree that they don't have a "identity" which hurts them in the broader market. I personally think some of their stuff is nice but my husband also tells me I dress like a banker...so that is probably the demographic it appeals to.
I totally do not dress like a banker, I can power dress for occasions, but I love some of their designs, especially if they are minimalistic, the beauty of them (and I love the shoes and some bags) is they go with a suit as well as with jeans
I agree that they are very well made bags, and their designs are classic. I like their Joanne shoulder bag in brown and have been thinking of visiting the store to look at it and some of their other bags as well.
I don't see them much on YouTube or social media, and this could be the issue. A focus on marketing and increased visibility among fashion bloggers would help.
I don't see them much on YouTube or social media, and this could be the issue. A focus on marketing and increased visibility among fashion bloggers would help.
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Many people buy with their ears and not their eyes.
It's a shame they don't have a progressive design team. People want a little excitement, and Ferragamo in its bags division leads with bland. Consistently. I've tried many times to like a bag well enough to buy it, and I find quality manufacture and good leather but a yawn factor. The safe, under the radar approach is risky. It works for Hermes, but that's a rare exception.
I agree , even though an awesome brand ferragamo is underrated..
1. Styles do not appeal to younger generation. They make the same style just change color or add an extra detail every season
2. Twice a year goes on sale and sometimes i have seen their shoes just under 200$ ..
Such a pity as i love this brand
1. Styles do not appeal to younger generation. They make the same style just change color or add an extra detail every season
2. Twice a year goes on sale and sometimes i have seen their shoes just under 200$ ..
Such a pity as i love this brand