I saw it happen with some of the large boroughs. I was nuts over that bag and ended up getting it with some kind of a promotion, but once it hit the department stores and the outlets, they had these much better deals. In the beginning, Coach said the same thing- it's a limited edition, will sell out quickly, won't be available for promotions or in department stores and there were all kinds of sales out there on those bags.
Nordstrom already has the black with gold hardware Rogue, so if you had a reward you could save money that way. I really think more stores will have them as you say.