Do you think luxury will be relevant in few years from now ?

[ChampagneandChakras]

Do you really think she's though provoking?

That influencer is dangerous!!!!

She's takes people's fears and talks cr*p. Happily it doesn't look like she has many followers - but she's so un(der)educated, her rants are totally without evidence. All for clicks. The equivalent of a tabloid, she's just jumping on the de-influencing trend. Her display of H bags and herd of Rodeos is the only indicator she is a Hermes collector.

I always what's reported on in the media with a grain of salt, luxury is totally bound-up with society's inert misogamy, finger pointing of what they think is 'bourgeoise' capitalism, wastefulness, greed etc. The haters managed to get put most the furriers out of business, which included skilled people who knew how to repair and clean specialist garments. Now they are coming after exotics, and then it will be diamonds, watches, then leather, and then luxury altogether. I don't want to buy fast fashion or sportswear constantly, I don't want to wear plastic (vegan) shoes even if they're recycled from bottle-tops. Luxury, is sustainable, it should be the benchmark of sustainability. The uneducated should read something other than the tabloids before commenting on luxury.

My cat knows more about luxury than she does (he's sleeping on a cotton Gucci garment bag presently).

Golden nuggets:
Take your pre-loved Hermes bag to get it Spad and if they do it it's probably real.
...And, if they take it in (SAs are not authenticators) and then don't Spa. Like what? Get it confiscated and destroyed (as re the paperwork you're asked to sign)? How are you going to get your money back from the reseller then?
LV and Chanel probably own super-fake bag factories
Are F'ing kidding me? LV and Chanel make £$EBillions, they don't need to do anything more, they hardly have enough time to manage the business they do have. Why would they risk it? They have 0 incentive.
Outlet bags are the same as fakes
That's not what a 'certain' reseller in Australia is being investigated for (that inspired the vid). Outlet bags are authentic. The resale market has always been 'buyer beware'.
There's no way of telling if a bag is a made for outlet bag.
Yes, there is. I've never been to a Gucci outlet in my life and own no outlet bags, but even I know how to spot a made for outlet bag, it's clearly marked inside.
All brands are the same (Jessie hardly mentions Prada without Gucci, H without Chanel)
They are completely different enterties, with totally different business models (Gucci earns 50% of it's revenue from B2B just for a start)
All authenticators are the same.
No, they're not. Specialist authenticators working in the industry for 10 years + are not the same as recruits that have been given training for 2 weeks and are let loose on multiple brands.
Superfakes are the same quality as the authentic stuff
She makes it sound like Hermes is a cult (she says she'll buy and collect even though she thinks Hermes is a complete con)
Who's forcing her to buy anything? (Don't store bags with twillies on BTW)
Luxury is not special.
Who's forcing her or any of her followers to buy anything? What are they even watching the vid? To make them feel they're not missing out on anything and giving her more money to buy another H Rodeo?

Who's taking who for a ride here?

I don't know her personally and I did watch this video as it came up in my feed. And it did give a slight fearful feeling regarding buying pre-loved which I only do if the bag is not available from the store. Which reminds me I need to be careful to mind my clicking because all of this gives me constant stress but I digress. I don't think luxury is ever going to be dead. It's a cycle, ebb and flow. What is irritating me more (and this is off topic I know) is that now that Gwennie had her trial and the whole Quiet Luxury started, I see tons of influencers doing a 180 and now becoming minimalist or saying they have a toxic shopping addition. I don't believe or trust any of them or what they say and I swear a prominent one has fakes in her collection, but I'm no authenticator.

So this is my long winded, NO it is not dead and it won't ever be dead. If it is not special why have a YouTube about it?

 

[sabrunka]

Hey all! I skimmed other responses... I dont think luxury will be dead however I am witnessing a bit of a shift with many people in terms of shopping (whether its luxury or not).

What I think will happen is that people will buy less. MANY people (including myself) are starting to realize they have a serious shopping issue. I definitely have an addiction but I have been talking to people about it and am actively making changes to get better. As was mentioned in this thread, there are influencers doing a 180 and some may be lying however it is 100% real that a change is happening and people are tired of marketing shoving so many ads down their throats, and people are tired of being in debt and overwhelmed with products.

I think that all stores/brands are going to minimize their offerings, maybe years down the road will ease up on new releases and will focus more on seasonal releases, because right now every brand in every segment is pumping out so much product every 2-4 weeks and its insane.

 

[papertiger]

I don't know her personally and I did watch this video as it came up in my feed. And it did give a slight fearful feeling regarding buying pre-loved which I only do if the bag is not available from the store. Which reminds me I need to be careful to mind my clicking because all of this gives me constant stress but I digress. I don't think luxury is ever going to be dead. It's a cycle, ebb and flow. What is irritating me more (and this is off topic I know) is that now that Gwennie had her trial and the whole Quiet Luxury started, I see tons of influencers doing a 180 and now becoming minimalist or saying they have a toxic shopping addition. I don't believe or trust any of them or what they say and I swear a prominent one has fakes in her collection, but I'm no authenticator.

So this is my long winded, NO it is not dead and it won't ever be dead. If it is not special why have a YouTube about it?

Luxury influencers are 99% influencing, 1% luxury.

There is a very strong deinfluencing tend on SM atm. People love to read about luxury, and as far as the non-consumer audience the influencer is the expert because they don't know any different. The influencer uses luxury generally, or a brand name specifically as click-bait to 'slag-off' luxury or the same brand. Even more popular than good reviews are bad reviews, so often influencers will buy knowing they will return (luxury items). They know they get 'engagement' for a bad review, whatever they really think. So too the 'personal confessionals'. It's a whole binge cycle of trends. Collecting and reviewing hauls, turns into ' shopping addition or hoarding' because they are following trends themselves. The back-end of platforms (analytics) pushes them to sensationalism. Luxury companies are not about to make them ambassadors anyway or give them an affiliate link (unlike beauty/skincare/etc stockists) so it's just better business - their business.

Spoiler: You are not alone

No authenticity.

Watch Wayne Goss a 'luxury beauty community' OG with a make-up line of his own (almost 4M subscribers on YT) His YT vid is about the total lack of authenticity and transparency of most influencers and equally dubious companies' practices that try to pressure him to work with them

.

Please try not to get stressed, although I understand. Enjoy what you enjoy and do not give the luxury industries a second thought, they can look after themselves. I get all kinds of weird stuff coming on algorithms. I use 'I am not interested', report, 'I find this offensive' or 'do not recommend channel' or do a complete unrelated counter/red herring word-search on Google.

 

[ChampagneandChakras]

Luxury influencers are 99% influencing, 1% luxury.

There is a very strong deinfluencing tend on SM atm. People love to read about luxury, and as far as the non-consumer audience the influencer is the expert because they don't know any different. The influencer uses luxury generally, or a brand name specifically as click-bait to 'slag-off' luxury or the same brand. Even more popular than good reviews are bad reviews, so often influencers will buy knowing they will return (luxury items). They know they get 'engagement' for a bad review, whatever they really think. So too the 'personal confessionals'. It's a whole binge cycle of trends. Collecting and reviewing hauls, turns into ' shopping addition or hoarding' because they are following trends themselves. The back-end of platforms (analytics) pushes them to sensationalism. Luxury companies are not about to make them ambassadors anyway or give them an affiliate link (unlike beauty/skincare/etc stockists) so it's just better business - their business.

Spoiler: You are not alone

No authenticity.

Watch Wayne Goss a 'luxury beauty community' OG with a make-up line of his own (almost 4M subscribers on YT) His YT vid is about the total lack of authenticity and transparency of most influencers and equally dubious companies' practices that try to pressure him to work with them

.

Please try not to get stressed, although I understand. Enjoy what you enjoy and do not give the luxury industries a second thought, they can look after themselves. I get all kinds of weird stuff coming on algorithms. I use 'I am not interested', report, 'I find this offensive' or 'do not recommend channel' or do a complete unrelated counter/red herring word-search on Google.

It's all so damn fake and I know it but still get sucked in sometimes. Sigh. I do like Wayne Goss ALOT

I definitely use I am not interested as well.

Thanks for the tip!!

 

[leechiyong]

I think it depends on how broad one's defining luxury and relevant. There will always be those with vast means seeking high-end goods, including handbags. They don't care about price increases, resale value, or rarity. This group bought Brunello Cucinelli and Loro Piana before the current trend and will continue to do so, so long as the product meets their expectations.

There will also always be those new to disposable income who are far too willing to spend to reach where they think their wardrobe should be. What's included in that wardrobe changes though, which is where the specificity of luxury and interpretation of relevance become factors.

Chanel Flaps were always a thing and probably will always be, but they really surged in popularity when they were spotted on The Hills back in the 00s by that era's target demographic. Chanel and resellers capitalized on it, perpetuating their popularity, but the new young adult generation now wants to do their own thing, not the previous generation's. I'm sure people will still buy Chanel Flaps, but not necessarily to the same extent as before.

 

[Love Of My Life]

Hey all! I skimmed other responses... I dont think luxury will be dead however I am witnessing a bit of a shift with many people in terms of shopping (whether its luxury or not).

What I think will happen is that people will buy less. MANY people (including myself) are starting to realize they have a serious shopping issue. I definitely have an addiction but I have been talking to people about it and am actively making changes to get better. As was mentioned in this thread, there are influencers doing a 180 and some may be lying however it is 100% real that a change is happening and people are tired of marketing shoving so many ads down their throats, and people are tired of being in debt and overwhelmed with products.

I think that all stores/brands are going to minimize their offerings, maybe years down the road will ease up on new releases and will focus more on seasonal releases, because right now every brand in every segment is pumping out so much product every 2-4 weeks and its insane.

Think personal "debt" is a big issue more so now than before.
People wanting to keep up & now it is catching up.
The marketing, the influencers need to take a time out because it is becoming more offensive
then perhaps initially intended

 

[Kevinaxx]

The new RTW high fashion market will more readily buy a printed 'technical fabric' (industry blurb for 'mixed fibre') tee-shirt for $600 rather than a tailored dress or jacket for $3000 (the brand no longer having an on-site atelier).

Technology and advancement allows for efficiency but at the sacrifice of what? It’s sad imho. I think it’s one of the reasons I love supporting small businesses/artists that still do things by hand eg ceramics or embroidery… I’ve seen a lot more patterns/patches/stitches especially from overseas.

 

[Christofle]

There will always be a niche for things more carefully made and with the highest quality materials however who will provide this may change over time. (As high end conglomerates move closer and closer to fast fashion at a high price point)

 

[Minimalist_Chic]

Hi All!

* Resale market being dead,
* super fakes everywhere,
* Brands churning out bags like fast fashion,
* sky high prices for bags
makes me question if Luxury will even be relevant in few years time !?


We were all so caught up with luxury shopping during the pandemic but now the resale market/global economy have taken a hit!

Am seeing Chanel classic flaps struggling to sell some even for 7000AUD ! Do you think luxury bags will be relavant in few years time ?

resale market being dead
- I don’t know if it’s dead, resale market grew pretty fast during covid, it’s just leveling off. Resale market will be cyclical, people are holding onto things right now due to prices falling, less demand, high supply. There are still segments where harder to find pieces are going for a lot more.

super fakes everywhere

• fakes have always been a problem for brands, the difference is that there are new generation of people that are ok with buying fakes, rather than hiding your fake or being embarrassed to hold fakes
• Whilst some people that would previously not be ok with fakes you now have new interest from those coming into money, e.g. popularity with certain brands from some Asian/Eastern European countries (anyone notice that this is starting to reverise - fakes were and are still popular in these markets but never really ok in Western countries and now we have this openness from a lot of people that openly saying they are ok with fakes from a Western countries
• More brands will respond with microchips and new technology to fight this, intellectual property rights, stricter laws will be be placed in other marketplaces

Brands churning out bags like fast fashion

• I see this as a response to consumer behavior and demand
• These houses are a lot larger than they have been, they have the means to churn out new releases and try to keep their brands relevant with consumers, social media and so on
• Consumers are now bored after the ‘it’ bag a lot more quicker than usual and after the next thing
• There will always be some brands that churn out items at a much slower pace and as a result these brands will be more exclusive, have higher prices. There’ll be more brands trying to be like Hermès, Chanel, Rolex, etc to maintain their exclusivity.

Sky high prices for brands

• As long as there is demand these prices will continue to rise

 

[Midge Maisel]

Tbh what I'm gathering from this thread is that a certain segment of the luxury market is likely going to disappear, and that's people who are listening to influencers. And really, financially, a lot of those people (both the influencers and their followers) shouldn't have been spending that kind of money in the first place. There will always be people with money and there will always be status-conscious people who want to buy from luxury brands. But it sounds more like the issue is the outsized demand because of the world of luxury influencing. If/when (and I firmly believe it's a "when") that market starts to contract, luxury will still be relevant--it just won't be relevant to a certain segment of the population. Which it really wasn't in the first place.

 

[Minimalist_Chic]

I disagree. I don’t see any segments disappearing, but rather brands evolving. I don’t see the market contacting but rather growing.
Think make up, luxury brands like Chanel, Hermès and Dior being more exclusive and high end And easily accessible for make up but inaccessible in their RTW or leather goods,
Other areas where other brands becoming top tier brands e.g. Gucci, Prada, Valentino, etc and other brands entering other lines of business to tap into luxury market e.g. Polene, Marc Jacobs, Burberry doing make up, etc. Luxury is still relevant, whether it is beauty, households items, luggage, jewelry and so on. I disagree it will be relevant to certain population. This is the main reason brands go into other lines of business, it’s so they can tap into each segment of luxury. It also means they are less immune to economic conditions From one segment.

What we know today e.g. Dior and Chanel becoming harder for regular people to get hold off, but brands like Gucci and Polene raising up the ranks amongst luxury as they build their reputation and heritage.

p.s. these names are examples to make a point. Not all brands will survive.

 

[Midge Maisel]

What we know today e.g. Dior and Chanel becoming harder for regular people to get hold off, but brands like Gucci and Polene raising up the ranks amongst luxury as they build their reputation and heritage.

Not disagreeing with your overall point (what you're saying makes sense!), but I don't know that I'd put Gucci and Polene side-by-side...Gucci is Gucci and Polene is not anywhere near that in terms of status, brand recognition, etc.

 

[papertiger]

What we know today e.g. Dior and Chanel becoming harder for regular people to get hold off, but brands like Gucci and Polene raising up the ranks amongst luxury as they build their reputation and heritage.

FYI

Heritage:

The following brands respective founding year

Dior 1946
Chanel 1910
Gucci 1921
Polene 2016

It's important to remember the route these houses took. Dior and Chanel are French fashion houses that built their empires on licensing and beauty/fragrance . Gucci has always been a Italian leather goods house, the only development and extensions more lately have been beauty (2014 under Pat McGrath, made by P&G and relaunched with Coty 2019 under Thomas De Kluyver's direction)

Dior and Chanel have have no shortage of products. They use perceived scarcity the the same way Hermes does, they all have sales and Dior has outlets (210). Outlets are for overstock of retail product lines as well as overstock of materials used to make simplified products that are sold at outlets when there's not enough sale stock, as are Outlet, YOOX etc. Hermes sales are legendary, apart from bags, there's tons of unsold merch. There is no scarcity.

Polene is a contemporary brand and doesn't pretend to be luxury. I bought a bag for my Aunt and though she loves it, she loves it because it's not one of her Diors or Guccis (she's more careful with her bags than me).

 

[Minimalist_Chic]

I wasn’t putting Gucci and Polene side by side. My point was over time these brands will have time on their side, think 50 years from now. What we think of today as just a contemporary brand may not be 100 years from now, their prices will rise, they may go into other products or be brought by a major house. Or what we think of today as being top luxury brands may also not retain their luxury prestige over time. All brands evolve over time, new brands come, popular brands today can easily come off the radar and possibly disappear. Similarly consumer spending habits and tastes also evolve.

 

[Midge Maisel]

I wasn’t putting Gucci and Polene side by side. My point was over time these brands will have time on their side, think 50 years from now. What we think of today as just a contemporary brand may not be 100 years from now, their prices will rise, they may go into other products or be brought by a major house. Or what we think of today as being top luxury brands may also not retain their luxury prestige over time. All brands evolve over time, new brands come, popular brands today can easily come off the radar and possibly disappear. Similarly consumer spending habits and tastes also evolve.

Your point makes sense, but again, if you remove Gucci from the conversation.