Hear, hear!I do think that many shun these brands to avoid being seen as "basic", "entry level", "gauche", "tacky", etc.
And, other people flock to these brands because they want to be seen as "stylish", "trendy", "savvy", "boss", etc.
At the end of the day, there are a very few people who pick bags solely on quality, function and value (and many who claim they do are lying to themselves and everyone else. lol!)
The desire to buy something that fits a psychological need/desire/dream is why companies build and market brand identities v just offering generic product. And, that's great. We can all pick the brand that has the style / panache / quality / function / value combo that appeals to us.
But! To a handbagless Hades with whomever would presume to tell us to trade up or down because they think we chose our bags for the "wrong" reasons.That kooky, brainless, condescending attitude is the epitome of "basic".
Agree completely. Basic is a mentality, not a brand.