The head of the couture fashion house reflects on his group’s rapid growth, which has it approaching ‘megabrand’ status
www.ft.com
Dior article dreams do not have a price in FT (i cannot paste a link here)
dior profits jumped by 50% btwn 2019 and present time (during the pandemic) in large part due to the collaborations; heavily branded merchandise; success of bags other than LD; fashion shows; and push by influencers. Dior has roughly the same number of boutiques as Hermes or chanel, half that of
gucci or LV.