I prefer branded jewelry. Not that it's a deal breaker or anything to worry about, but if given the choice I would always go for branded.
I have very specific taste and when I see a design that I want, I want the original design. There are always nuances or slight differences when smaller jewelers try to replicate a piece (makes sense since they have to make a unique mold) and I notice those differences.
Branded doesn't always mean the Big Companies in my book, either. There are lots of great smaller designers that make their own signed pieces. I don't buy jewelry very often, so when I do I want the entire package!
I have very specific taste and when I see a design that I want, I want the original design. There are always nuances or slight differences when smaller jewelers try to replicate a piece (makes sense since they have to make a unique mold) and I notice those differences.
Branded doesn't always mean the Big Companies in my book, either. There are lots of great smaller designers that make their own signed pieces. I don't buy jewelry very often, so when I do I want the entire package!