I personally do not like carrying any accessory that has their logos obnoxiously all over it. I have to pay to advertise their brand? Certainly from a marketing perspective it is a great way of branding. The bags I like are based on their design and quality...not status. Goes with the saying: If you've got, no need to flaunt it. Generally, the logo laden bags are the most knocked off and the fakes are quite popular amongst the masses.