They have had that option in the US since the release on Friday. For the escale collection I did receive emails when items came in stock. But for the reverse card holder, it was available and I never got an email. So I feel it's hit or miss but I still signed up!Did anyone notice this afternoon many items that are showing out of stock (including coeur bag) said "Notify Me"? I put my email just for fun (no more Game On for moi!) on a few pieces. Maybe this means there will be more inventory coming?