Assuming that's the smaller version of the Rhyder 33 (hard to tell from the pic), I can answer this one. They didn't make it. They put a prototype into the marketing campaign (they show it in purple in the photo of four models with different Rhyder bags). I called and confirmed, as did my SA's.
It is technically the Rhyder 32 and does in fact have a model number in the system, but so far is not slated for production. Too bad, its a fantastic purple metallic (saw a swatch of it at the San Fran flagship).
Maybe they'll see us all wanting it and make it, but don't hold your breath ladies!