Did you apply Black Rock's Leather n' Rich to the leather portion of the bag? It usually does a good job of bringing out the original color. Use it very lightly, let it sit for several hours (or overnight) after an application and then buff. Apply again lightly as needed, but if you put it on too heavy it gets sticky.
Or perhaps you should try Obenauf's LP (leather protector) because it has a tendency to slightly darken the leather.
LOL! If you keep rehabbing you will find that you are turning into a "Mad Chemist!" and sometimes you'll feel like you area spending more on products then on bags!
Thank you for the tip! I'll start with Black Rocks, and put Obenaut's on a 'in case I need it' list.
ETA: I found this Obenauf's, what do you think of it? It definitely has good reviews, but does look like it would practically dye it brown. https://www.amazon.com/gp/product/B002Q907QU/ref=ox_sc_act_title_2?smid=ATZ61JQHZC6XB&psc=1
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