The leather quality at coach has definitely deteriorated over the years. Thinking back, the last leathers that appeared to be 'drum-dyed' all the way through was the 2006 65th Anniversary Legacy collection. Drum-dying was a process that coach was proud of many years ago now. Since 2006 it seems they have continued to cut corners with thinner leathers & treatments that have resulted in over-processed surfaces. Granted some of these have turned out beautifully, but you can see the decline in quality when the surfaces peel or scratches reveal white underneath. Maybe there's no way to manufacture unique surfaces on thicker leathers, but the price points suggest that the product should have been a better quality.
Their hardware used to be actual brass but in recent years (at least since 2006), the hardware has some filler inside with an applied coating. (Remember the quality issues with the original Kristin collection's hardware flaking off?) Maybe this was the answer to ladies wanting more lightweight bags? It just seems to me that with technology a better solution could have been attained.
I still enjoy carrying my XL Lily satchels with the heavy thicker leather & brass hardware. That's what coach needs to go back to the re-establish a core legacy collection. Keep the styles smaller but the materials high quality.
It's really sad to this company searching for its identity when it's right in their own history.