I think some of these items are cool, but not geared for a professional woman. There are many brands I like that have an "edge" to them, but still retain a more classic feel. This feels sophomoric, young and super trendy. If I spend that kind of money on a bag, I want staying power. And I want freakin details on both sides of an $800 bag!!!
I am a bit sad that I could buy some bags at this price point, but really have no interest. Other than a couple of bags that are not in this preview, I would go Burberry, Aspinal, Mulberry, or the higher end MK's over the bags at this price point.
I do realize that my style is not what they are going for, however, I really don't think this new line will help their sales.