I asked about reserving a rose gold mini. But this is my first time hearing about reserving under the "VIP" system. There was a 48 hour period for ordering and deposits required upon confirmation. All this is new to me as I am used to a buy book. Do you have any insight on how this process works?
hi. So the “pre order” your are referring to is not from Chanel boutiques. It’s is department stores that have Chanel. Some of these Chanel boutiques are independent and not leased by Chanel, so they go by slightly different rules. This is why they allow certain customers to preorder even before the actual BUY happens for that particular store.
Personal shoppers and resellers have the ability to actually dictate which items that store orders based on these “pre orders”.
All of this will be changing very soon as Chanel is taking 100% control of all of their boutiques going forward. This will hopefully create more of a level playing field.
You will still be able to get on reserve list for these items with your Chanel boutique sales associate! They follow more rules there and don’t share their buy or books until a little further down.
I would contact your Chanel SA with pictures of what you are interested in anyway..it’s really never too early !