Cjj, you're correct in saying some people will continue to purchase just because they can. However, at the end of the day or fiscal period in this case, the truth lies in the annual report (bottom line).
I beg to differ with your statement about Chanel not caring about a recession. They will care if they lose money and have inventory that is not sold. I didn't live through the Depression, but many, many people lost their entire amassed wealth and some jumped out of windows in despair. History repeats itself as evidenced by wars, etc. That's not to say I think we're to that point but I am saying business owners aren't as well off as they were a year or two years ago and neither is the average consumer. Check the figures on Wall Street and the global economic markets. If Chanel fails to show increased profits, they will give a hoot, or a rat's behind. I guarantee they care.