Yes, I am aware & have all the birkins I could ever want in 5 lifetimes! I appreciate Hermes' attention to craftsmanship, aftercare, predictability when ordering an SO, a great menu of colors and skins, etc. I do. I really love that about Hermes. BUT, Hermes is not Chanel. Hermes isn't a fashion house as much as a leather goods/ equestrian house. The 2 brands aren't in the same category b/c their histories do not align w/ their target audiences, inception, etc. Chanel is a fashion house that HAPPENS to make leather goods, leather goods were never the focal point (or intended on being) for Chanel, whereas Hermes is the opposite, they just HAPPEN to have RTW. I really only have birkins from Hermes these days b/c everything else, to me, is dowdy and boring. Quality? Sure! But, again to me, a total snooze fest. This is the reason I could never make the switch to 100% Hermes, because Chanel is fashion, Hermes is not.
LV, Dior,
Gucci, etc have bespoke & MTO services, I don't see a reason why Chanel could not?