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You must try as many styles as possible.
Since i was a teenager i have wanted a Tank Francaise. When i put it on my wrist, it looked awful on me. Even the SA had to agree. Same goes for a few of the Rolexes, so research as many styles as you can and that might make the deciding easier.
Stainless steel vs gold vs two-tone
Diamond markers/bezel vs plain
MOP face vs colours vs white
Shape - round vs square vs rectangle
Even the bracelet might make a difference to you..... leather vs metal etc
I agree with wantitneedit, try them on over and over. I took pictures when I was looking. It helped me to go home and look at them online w/out the SA trying to influence me. Really both brand are a great choice! Good luck!
BTW, when I set out to get a watch. I was rolex, rolex, rolex. I bought a Cartier. You just don't know until you put them on.