I'm a lover of quality and uniqueness. I would much prefer a 1 ct excellent stone over a 1 1/2 ct good stone. I'm also a lover of timeless brands. So i would prefer HW over no names. But for me i'm realizing it comes down to overall beauty.
My situation is different. I wanted a sapphire but we soon realized that quality sapphires are harder to find than quality diamonds. So my hubby bought me a diamond "placer" ring. We finally found a quality sapphire that i will get for my 3 year anniversary in the fall, but it has been very difficult finding a setting i like. I have searched brand, no brand, everywhere. A lot of "brands" won't put what they consider "foreign" stones in their settings even though i would love a branded setting. And those brands don't really deal in sapphires. So I had finally settled on a Tacori setting, which i have heard of but know nothing about. So i don't know if it is high end, medium end, low end, i just recognize the name. But the other day i saw a no name setting that was so unique i had to have it. And it was more than the price of the Tacori. So this experience has really turned around my stigmas and has shown me that it is just the big picture... And just what makes us happy. Our rings should just say something about ourselves, whether they are branded or not.