Hi fashionfrau! That bullseye stamp that you see on the creed is an outlet stamp. It indicates that this bag was purchased at a Coach outlet. The placement of the outlet stamp will vary from bag to bag. This is perfectly fine. And the word Coach isn't crooked, it's just in the way that the picture was sort of taken at an angle that makes it appear this way. Of course, more opinions are always welcome!
Ah, great. Thanks for letting me know. I am new to coach so have been trying to build my knowledge by comparing coach bags. I love this bag and am grateful for the feedback.
Oh, Bethie, I know you were probably joking, but just so no one gets the wrong impression, no one gets paid here. We just volunteer our opinions when we have time, to try to help those with questions. 
