Lenox Square used to be a basic mall. They started out as a strip mall, then it was enclosed, and they had music stores, a movie theater....and everything from Neiman Marcus to a drugstore. The management chose in recent years to go upscale, and Urban Outfitters is about as low as they go--and they're WAY off on one end away from what I call "the luxury wing." Hermes was right next to Neiman Marcus, and on that level you also had St. John, Ralph Lauren, Kate Spade, LV, Cartier, Bulgari, Ferragamo, Godiva...and a few others on that level.
Simon owns this mall as well at the one that's across the street, and that too, has gone luxury. That's where you find Saks, Armani, Versace, Gucci, Tiffany...and like Lenox, they shoved out a lot of the smaller guys.
The reason I hate to see Hermes move down the street is because most of Atlanta's luxury stores were located in one of these two malls, and it was super convenient for both locals and those that traveled in just to shop.
Ammietwist - I couldn't help but laugh, and had this funny image in my head of an Hermes store opening next to Wall-Mart in a shopping mall!

If I'm not mistaken, I believe a few of the new Hermes stores will be out of fancy malls and more "free-standing" so to speak. Well, not their own individual building, but with street entrances. I believe the Denver new store is like that too.
Personally, as I stated earlier - I don't mind going out of my way to get to Hermes. Makes it more special in a way!