I think people are just referring to how it made everyone who used the coupon sound like they were scammers. It was also sent to everybody, regardless of whether your order qualified for the coupon or not.
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Hmm I'm curious about this topic... So a coupon code goes around and then its cancelled... TB rescinds the orders, and then tells everyone that the code was unacceptable? Why? Don't they have to approve the code on the website first? You can't write out any old word and expect it to function, right? Isn't that an error on THEIR part if a code was distributed when it wasn't supposed to be? If I had ordered something I would definitely cancel it. Seems like they don't want to honor their mistakes.