The discussion on aspirational buyers is very interesting. I would probably consider myself an aspirational buyer. I'm professional who works and definitely not rich. I started buying luxury goods in my mid twenties and started off with LV. After LV became the new
Coach, I moved on to Chanel. With the recent price increases of Chanel and quality not matching the price increase, I converted myself to H. H is, in general, more expensive than Chanel IMO. However, I also believe H's quality is superior than Chanel. I can afford an H bag or two a year, accessories and silks, but definitely not going H head to toe. I also do my homework before any big purchases to make sure the bag suits my lifestyle, and classics that I can see myself using 20, 30 years later. Echoing many have commented, I will still purchase from H but more carefully and maybe less in quantity.