I used to pay full price for
Coach at the boutiques without batting an eyelash. In the past 2 years though, I've changed my strategy in shopping with Coach, so now with MK, I can get more of the bags/clothes/shoes I fall in love with.
My new strategy is, for holidays and occasions, I can tell my DH what I like and pick from the boutiques or department stores. If there's a bag I fall in love with in between, I research by looking for it online, then see in person, then wait for it to go on sale, or find it at the outlet/discount store, or pop up on Ebay. So far, most of them have been obtainable this way. And it feels so good to get a good deal.
My theory is, if I really LOVE a bag, I can wait. Some bags I thought I loved, but then a month later was like - meh! So right there I've saved some money. Extra money saved = more bags.

And shoes, and clothes. Can't forget those, haha!