The pricing is...

they cost as much as the original Freja boots on theoutnet
http://www.theoutnet.com/product/242769
My feeling is that this line is priced too close to the T by A. Wang or the original A. Wang line on discount... which is weird because these 'collaboration' lines are meant to be an 'entry' towards the full fledge line.
And these stuff are H&M quality even though his name is slapped all over the place. I would much rather prefer to get the real A. Wang stuff when they are on sale though...
(Edit: Just browsed through theoutnet and discovered this
http://www.theoutnet.com/en-US/product/490164 at US$297. May the lucky girl with a pair of size IT35 feet gets really lucky and need not queue outside of a H&M store at 5am in the morning cold for a pair of *ahem*H&M*ahem* quality ones at US$199)