I have used mine for 2 days and it really is a bag that molds to you. Even though I love cross-bodies, I find that most of the time the strap creeps it's way up my shoulder toward my neck and I am constantly adjusting it back down. Also, depending on what I have in there I am constantly swinging them behind me to distribute the weight. A.Pain.In.The.Butt. This bag though, this bag. The strap not once moved up my shoulder and I could carry it comfortably directly on my hip towards the front without any problems. The key holder is a dream. I just reach in there without taking the bag off to unlock the car and getting my wallet in and out is easy even though it is settled toward the bottom. I am also starting to get the "breaking in" marks on the flap and strap. Can't wait to see what this bag eventually [FONT="]metamorphosis’ into.[/FONT]