coach is actually accessible without being too in your face. IMO
it's a fine line. truly. i think that if Coach ever recruited a great designer *cough* tod, derek....shoes! *drool*
they may step up in their game. it's also about image. remember that period awhile back before tom ford when some people wouldn't have touched gucci with a ten foot pole?
remember when sharon stone wore gap onto the red carpet? somehow gap lost their way..or maybe that was just sheer luck.
for coach, right now, they are placing higher prices, and the designs are going back to what made coach first famous.
will they truly ever be "high" end? probably not, because as long as they want to make the money they need to keep themselves at a balance and not lose the customer who can't afford to drop several hundred to a thousand on a purse.
they need to constantly change their design so that the customer gets the "freshness" because fashion cycles move much much faster these days
and they're doing that.
they're also trying to attract a higher client with their legacy line, the higher quality and price point.
but it would be hard for them to command thousands for just leather like other brands do, only pyton or some exotic material, because it's produced in china.
there. i said it. produced in china.
another reason juicy won't get up there, even though they're starting to make clothes other then those hoodies and sweatpants.
why dooney hasn't made it is simply design b/c i think they say they're made in USA?
then again, coach never made it up there even when it was produced in italy (this lady had boots from five years ago, made in italy stamped)
and Reed, although he certainly is creative, was never a handbag designer before coming to Coach. i think that brought a freshness that really skyrocketed coach's popularity aka stocks.
but to be profitable, it can't be high end
it's a fine line. truly. i think that if Coach ever recruited a great designer *cough* tod, derek....shoes! *drool*
they may step up in their game. it's also about image. remember that period awhile back before tom ford when some people wouldn't have touched gucci with a ten foot pole?
remember when sharon stone wore gap onto the red carpet? somehow gap lost their way..or maybe that was just sheer luck.
for coach, right now, they are placing higher prices, and the designs are going back to what made coach first famous.
will they truly ever be "high" end? probably not, because as long as they want to make the money they need to keep themselves at a balance and not lose the customer who can't afford to drop several hundred to a thousand on a purse.
they need to constantly change their design so that the customer gets the "freshness" because fashion cycles move much much faster these days
and they're doing that.
they're also trying to attract a higher client with their legacy line, the higher quality and price point.
but it would be hard for them to command thousands for just leather like other brands do, only pyton or some exotic material, because it's produced in china.
there. i said it. produced in china.
another reason juicy won't get up there, even though they're starting to make clothes other then those hoodies and sweatpants.
why dooney hasn't made it is simply design b/c i think they say they're made in USA?
then again, coach never made it up there even when it was produced in italy (this lady had boots from five years ago, made in italy stamped)
and Reed, although he certainly is creative, was never a handbag designer before coming to Coach. i think that brought a freshness that really skyrocketed coach's popularity aka stocks.
but to be profitable, it can't be high end