I'm constantly turning my charms around. It is annoying. I wish they finished the backs of the charms more. On the older animal keychains I have, several of the animals have tails on the backs, so it isn't as bad if they get turned around. Today I've been using the space shuttle hangtag and I have had to turn it around a bunch of times - the back is just plain red. It would have been so nice if it was the same on both sides.lol, it is noisy. It's a beauty to look at, just not sure it fits me since I'm a fast walker and a bit OCD. I think I might drive myself crazy trying to make sure the charms always face forward:/ I did put it on a purple crosby carryall and it looked great![]()