WSJ: Handbag Prices Begin to Hit Their Limit

TPF may earn a commission from merchant affiliate
links, including eBay, Amazon, and others

I agree they should do the Legacy line again, but this time they need to use the vat dyed leather, so the corners don't show wear so soon, and the bags don't scratch as easily. That may jack the price up a little, but well worth it.
That would be perfect!
The Legacy bags were some of my most favorite Coach has ever introduced. To me, it was that more modern twist on their popular vintage styles. And they sold like crazy. The duffles in all the updated colors? Loved them. The archival bags? Loved them. But...

I don't expect Vevers to revisit the legacy styles because he has his own vision of the future for the brand. I just find it interesting that they are already admitting that they need to introduce more bags in the lower price range. They are hitting price resistance--buyers have finally hit the limit in both contemporary and premier brands. I would hope the quality wouldn't suffer on the less expensive styles, and maybe under Vever's direction it won't, but we will have to wait and see.

I suppose this topic fascinates me because I have long been offended by companies that continually raise their prices as if a higher price tag is synonymous with quality and exclusivity. And so many people buy into that mentality. Yes, making them more expensive might mean fewer people buy them but I don't believe it has much to do with them being superior to other brands. I would put some of my older Coach bags up against almost any other brand in terms of quality and construction.
I'm afraid that we already know that the quality has suffered on the less expensive styles. You can see it on Coach.com in the reviews and read it on the forum.
 
Top