Why does Gucci have several logos?

[Grand Maven]

I guess I just see Gucci as constantly churning out trendy styles. When a house doesn’t stick to one logo, it just seems all over the place. Just a matter of opinion.

True. Gucci is #1 most popular brand on TikTok so they wanna be trendy. The first intertwined Gucci logo is very cool, and the GG logo is cool but I really don't like 3rd [Blondie] logo.

How Gucci became the most popular luxury brand on TikTok

The Italian powerhouse is the most recognised brand among gen-Z consumers

www.vogue.com

 

[Grand Maven]

ChatGPT says:
"Gucci has several logos because the company has gone through different brand identity changes over the years. The Gucci brand was founded in 1921 by Guccio Gucci and the original logo featured a script font with the company name written in all capital letters. In the 1930s, the company started using the iconic double-G logo that is still used today, which stands for the founder's name, Guccio Gucci.

Since then, Gucci has experimented with various logo designs and iterations to reflect changing consumer preferences and to keep up with the latest trends in fashion. For example, in the 1980s, the company used a more geometric logo with a bold, stylized font. In recent years, Gucci has returned to the classic double-G logo, but with various modern twists and updates, such as adding bold colors or incorporating new design elements.

Additionally, Gucci has multiple product lines and collections, each with its own distinct logo and branding. For example, the Gucci Garden collection features a floral motif, while the Gucci x Disney collection features characters from Disney films.

Overall, Gucci's use of multiple logos and branding is a way to keep the brand fresh and relevant, while also paying homage to its rich history and iconic status in the fashion industry."

 

[clzclzclz]

I love the variations on the logo! They reflect the vibe of the products they're on, and it's fun to switch things up. No matter which logo a product has, you know IMMEDIATELY it's Gucci — and I think that's the power of the brand. Very interested to see how things develop with a new CD at the helm.

 

[travelbliss]

Great question !! I own a few Gucci items, and am beginning to look more at their website, so I hope some Gucci gurus can chime in and help this LV gal know more about GG

 

[Grand Maven]

Great question !! I own a few Gucci items, and am beginning to look more at their website, so I hope some Gucci gurus can chime in and help this LV gal know more about GG

@papertiger is a Gucci Guru (GG)

 

[papertiger]

Great question !! I own a few Gucci items, and am beginning to look more at their website, so I hope some Gucci gurus can chime in and help this LV gal know more about GG

I already answered

• #3

They're reissues of old logos which were deemed more fitting for the different eras. Now that sit together. You can find out more about these Gucci logos in Gucci: The Making of (2011)

 

[travelbliss]

I already answered

• #3

They're reissues of old logos which were deemed more fitting for the different eras. Now that sit together. You can find out more about these Gucci logos in Gucci: The Making of (2011)

lol....guess that movie with Lady Gaga was entertaining but not too much about the bags (nor did i see alot of them)

 

[papertiger]

lol....guess that movie with Lady Gaga was entertaining but not too much about the bags (nor did i see alot of them)

It's nothing to do with the film or the book that the film was based on (House of Gucci)

It's a book on the Gucci the company in their 90 year anniversary through 1921-2011. It has all the Gucci logos, icons and most important bag models up to the pub. date.

 

[travelbliss]

It's nothing to do with the film or the book that the film was based on (House of Gucci)

It's a book on the Gucci the company in their 90 year anniversary through 1921-2011. It has all the Gucci logos, icons and most important bag models up to the pub. date.

View attachment 5734070

i know, lol.... i was just mentioning that was probably the extent of my Gucci knowledge . I appreciate the source to be more familiar with these !!