@Purseloco that's very interesting, thanks for the book recommendation.
You could reason:
Why does a customer feel the need to sell a once beloved item before the end of its usable lifespan? Then you could look at the item in isolation
Why do other brands' goods hold value (usually just H & C)? Then one could compare between those that do and 'X'
Mostly, I think it's just fashion. Just like fashion changes, so does the popularity of certain brands.
IMO, these were also contributing factors:
Burberry did themselves no favours 'throwing the baby out with the bathwater' when they brought in RT.
They thought that Burberry could be another Gucci (that was riding high at that time in terms of growth). Burberry is not Gucci.
There was a lack of loyalty within Burberry, within the team or to Burberry as a brand.
Burberry (historically) revolutionises, not 'evolutionises'. Who wants to invest thousands in products that can look dated tomorrow?
RT demanded and brought with him a large Italian team and Burberry is quintessentially British. It sold/sells itself on its British heritage/edginess/subcultural wit. Italian fashion and sensibility is totally different.
The logo-heavy rebrand was awful.
I am hoping that with Lee as CD Burberry will show edge, British classicism, wit and class again.
You could reason:
Why does a customer feel the need to sell a once beloved item before the end of its usable lifespan? Then you could look at the item in isolation
Why do other brands' goods hold value (usually just H & C)? Then one could compare between those that do and 'X'
Mostly, I think it's just fashion. Just like fashion changes, so does the popularity of certain brands.
IMO, these were also contributing factors:
Burberry did themselves no favours 'throwing the baby out with the bathwater' when they brought in RT.
They thought that Burberry could be another Gucci (that was riding high at that time in terms of growth). Burberry is not Gucci.
There was a lack of loyalty within Burberry, within the team or to Burberry as a brand.
Burberry (historically) revolutionises, not 'evolutionises'. Who wants to invest thousands in products that can look dated tomorrow?
RT demanded and brought with him a large Italian team and Burberry is quintessentially British. It sold/sells itself on its British heritage/edginess/subcultural wit. Italian fashion and sensibility is totally different.
The logo-heavy rebrand was awful.
I am hoping that with Lee as CD Burberry will show edge, British classicism, wit and class again.
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