Neither is understated... both scream the brands, it's just the Gucci brand is less well-known as one people "aspire" to.
Have you looked at high-end Tumi? They have marvelous luggage, including all-leather black duffels; they have amazing warranty, and they're well-respected especially among businessmen. It's tres chic for businessmen to sport their $500-$1000 Tumi luggage and briefcases with $5k-10k watches. And you can get it monogrammed.