Well, I would say Hermes, but I can't afford to buy Hermes every time I buy a new bag. So, for me it's LV. Great selection of styles, leathers, and colors. I always find something at LV that fits my needs and it's the one brand that I have never tired of. And, I have bags from their mono, epi, suhali, mahina, and vernis collections and have never had a single quality issue.