Thanks for all your answers.
Just to clarify: I didn't mean to sound "rude". I know that this might be seen as an Hermes fans' place and saying I don't like something from Hermes could sound a bit like trolling, but it wasn't my intention at all, and I took it as a space where anyone can talk about Hermes in general more than a place where we can only celebrate Hermes.
I didn't know anything about Hermes before I randomly found this forum and some videos and comments about influencers online, so I was just curious about the subject. I didn't mean to offend anyone even if I might have said that some items are "ugly" in another thread, but it wasn't referred to anyone's in particular and not even to an item in particular. Besides, it's just my opinion and if you want to say that a brand that I like or I bag that I have or even about myself that it/she's ugly, I'm totally fine with it.
I was asking this because I noticed it's not that easy to find "common" people (average high fashion brand consumers) who buy, for instance, Versace plates or
Gucci cups, or even sandals or bags they are not really into. Maybe someone does that, maybe the most crazy Gucci fan buys the Gucci pillow for 1k, or the extremely rich celebrity buys it, but the majority of people does not and just buys the bag or the coat for 2k or so. While I see many people online who buy Hermes pillows and plates... for sure they don't hate them, but would the majority of them buy those items if there was no policy about the "dream bags"? They probably wouldn't. That was my point.
And I was wondering how some people might feel about having to do that to get their bag.
It's not a crime if you like only Birkin or Kellys and not the Hermes pillow, I mean, it is normal. And I'm not even saying that the pillow is unlikeable. But it's an expensive pillow which for someone might be an unnecessary expense.
However, I think it's a successful strategy: so successful that many brands are copying it, more or less.
***
I vividly remember that 10 years ago we used to buy LV speedys for our friends for every 18th birthday present that we had to do. The speedy cost around 400€, there were 20 of us, each one put 20€ and we went to LV and buy the speedy, and even if it was one of the most popular bags at the time, they always had it in the boutique. Gucci and LV (At least where I lived) had all the items, you went there and you got the best service and the best selection that you could ever have anywhere else.
Now I know that some of the most popular LV bags are impossible to find, and this makes people desire them more and not hesitate to buy when they find one. There are waiting lists at LV also. (I don't know about other brands)
One of my close friends recently waited a year to get a bag from LV (the one with the double pochette) and she had to go to Rome to get a classic LV monogram bracelet, and wasn't even treated that nicely. They even refused to add an hole to a belt that she had bought.
Even Chanel, I'm told, is proposing bags to specific clients...
The Hermes strategy, and here I'm talking about being exclusive and elusive, is, for sure, a successful one nowadays.
More than the strategy of making a client happy offering him all the selection and the best and fastest service to have the specific item that he wants.
But I'm open to other points of view! We're here to discuss about something, everyone might agree or disagree and I'm more than happy to read different opinions.