What exactly is GUCCI Plus?
- Thread starter bry_dee
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i think people are confusing the Gucci crystal with the Gucci plus:
Gucci crystal is shiny clear coating over fabric
Gucci plus is that "typical" boston bag material similar to louis vuitton monogram bag texture
Gucci vintage plus had the word "plus" in the monogram but is same as above
Gucci imprime is that metallic pvc
Gucci crystal is shiny clear coating over fabric
Gucci plus is that "typical" boston bag material similar to louis vuitton monogram bag texture
Gucci vintage plus had the word "plus" in the monogram but is same as above
Gucci imprime is that metallic pvc
i think people are confusing the Gucci crystal with the Gucci plus:
Gucci crystal is shiny clear coating over fabric
Gucci plus is that "typical" boston bag material similar to louis vuitton monogram bag texture
Gucci vintage plus had the word "plus" in the monogram but is same as above
Gucci imprime is that metallic pvc
I do too but it's even more complicated
1. Gucci Plus fabric - coated canvas
2. Gucci Crystal - plastic sheeted over original fabric
3. Gucci Plus - the whole Paolo Gucci 'business' where the grandson of Guccio Gucci manufactured bags etc and was sued by Gucci for infringing copyright laws http://forum.purseblog.com/gucci/gucci-vintage-information-thread-660420.html
I think it's when they kind of laminate (lack of choice for a better word) to make it more durable... HTH x
I saw someone say this wasn't real Gucci in a different forum however my mother purchased a Gucci "plus" bucket bag 30 years ago at Gucci Nassau and when I recently asked a Gucci SA about the Gucci plus print she informed me that different markets have different product buys. So some things we have in the states, those in other countries have never seen or heard of and visa versa and it's possible that Gucci Plus was exclusive to the Caribbean and other countries perhaps.
A Little History
The author of the book was Jenny Gucci, married to Paolo Gucci, one of the founder’s grandson Guccio Gucci. While they eventually got divorced and in a long, ugly tale, she recounted the origins of the ‘Gucci Plus’.
According to her, even if the Gucci brand was selling really well in the 1970, he could see the opportunities for starting a second somewhat cheaper line that would be more accessible (so accessible to the point that he wanted Gucci to be sold in grocery stores!).
He wanted to call it ‘Gucci Plus’ and worked day and night on the business plan and designs. Time and again, he would present his ideas in the boardroom only to have them thrown out.
Paolo’s plan was to make the Gucci brand more accessible, especially to younger customers. His argument was by using other factories outside of Florence, they can still achieve the same level of quality and save a fortune in the process.
‘Gucci Plus’ was Paolo Gucci’s dream as it would be his own label. It wasn’t really that he wanted to break away from the family to get it. If his family had agreed, he would have been happy to work on the new line within the family business. But he was blocked at every turn.
Later, of course, his idea was proved right. Armani (Emporio Armani) and Valentino (Valentino Garavani) both came out with successful second lines.
Without permission from the board, Paolo continued to work on ‘Gucci Plus’. He created the designs, approached suppliers and looked at manufacturing costs in other countries.
Obviously, word got out and, for once, Rodolfo and Aldo were in agreement – Paolo would have to be stopped.
Paolo was sued for copyright infringement. But in 1987, he eventually won a court case that allowed him to use the name “GUCCI” in his products.
However, one of the stipulations stated that these should be trademarked differently so as to differentiate them from the main Gucci line. These bags were produced in Mexico, as well as in Haiti.
Gucci, But Not a Gucc