When it comes to the history of the brand, I specifically like that LV was a brand that met people's real needs. I find luxury brands almost too pushy sometimes in determining what we should like or have or want. LV was one of the few brands that anticipated customers' needs and created ready-to-buy products to meet them. I'm a real person who want brands to understand my real life. Being able to achieve that calls for certain amount of restraint and control during the creative process. It's practical creativity 
