It's not just Tiffany but David YURMAN alsoAs an independent jewelry designer, I'm trying to understand the psychology behind women spending thousands of dollars on Tiffany jewelry. Can someone help me out and tell me what draws you to Tiffany? I have done extensive research and I find it crazy how much people are willing to spend on - mostly - silver jewelry that Tiffany makes and pay an outrageous amount just for one reason. The name Tiffany. I call it brainwashed. If you look at how much silver is worth in the market today, and look what you are paying at Tiffany - is that not insane?