Check out the ACA diamonds at Whiteflash, they are the H&A ideal cut without the brand name, still come with all the requisite certifications.
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As a diamond manufacturer and wholesaler, I can tell you for a fact that HoF is a brand, like Tiffany's. Do you think that the silver in a Tiffany's bracelet is worth $300? at $12.25 an ounce (which is what it is today), thats almost a pound and a half worth of silver, which is DEFINATELY, not how much silver is in the bracelet. I sell a lot of Triple EX, or Triple Ideal cut stones, which sparkle way more than a HoF.
FYI, Super Ideal is a ploy. Its like saying "More Perfect Than Perfect".
Superideal diamonds meet a very strict set of cutting and light performance criteria.
HOF Certs are fast becoming popular but GIA is still considered the worlds Fairest Grading System. AGS is considered ALMOST neck and Neck with GIA. But I do for example carry a 7.25 carat diamond that got a K VVS1 from AGS and an L VVS1 from GIA. 90 percent of my business is GIA Triple EX, which is the Same as Ideal.
HOF diamonds are graded by AGS. The AGS 0 has stricter parameters than the GIA excellent.
GIA Uses Triple EX.
AGS, EGL, and HOF USE Triple Ideal.
EGL grading is softer than AGS and GIA. Triple ideal is a term that is no longer used by AGS. It's AGS 0.
It's all in the measurements. Also, What are considered today's Ideal Measurements may not be tomorrow's Ideal measurements. Today 60/60 is considered Ideal. About 50 years ago, its was 62/57.
60/60 cut diamonds are no longer considered today's ideal cut, although some of them do receive the AGS 0.
Hearts on Fire sends the retailer special lights and sometimes a special case just for their diamonds. If you want to truly compare diamonds, you need to take them outside on a sunny day. Then you tell me which is nicer. Jewelry stores all have special lighting. Of course you would look at any diamond in a variety of lighting conditions. I would also suggest you look at them through a microscope, Idealscope and ASET.
As a diamond wholesaler, the only thing i would buy for myself is GIA Triple EX or AGS Triple 0 (which is Triple Ideal). No HOF or Tiffany's. As a wholesaler, you cannot buy HOF or Tiffany diamonds
$5,000 for a .38 diamond? WOW!
I have a 1.09 G, SI1 GIA, Triple EX that I can sell you for that price. So you are also a retailer
I invite you to visit Pricescope and expand your knowledge about what is current in diamonds. Based upon this advice to another poster, I'm concerned about the information you are giving others.
HOF Certs are fast becoming popular but GIA is still considered the worlds Fairest Grading System. AGS is considered ALMOST neck and Neck with GIA.
I think you made a really great point about more educated consumers, us PS-trained folks are a strange breed and we're spreading like wildfire. I also think it's interesting how the educated consumers often ruffle the feathers of those "in the industry". So desperately are they clinging to the upper hand that they completely kill the entire sale/relationship. But I am also finding that those "in the industry" are less and less educated and more and more sales and pressure tactics.HOF that are below a certain carat weight are not graded, that is true. As far as your list, we will have to agree to disagree.
I think you made a really great point about more educated consumers, us PS-trained folks are a strange breed and we're spreading like wildfire. I also think it's interesting how the educated consumers often ruffle the feathers of those "in the industry". So desperately are they clinging to the upper hand that they completely kill the entire sale/relationship. But I am also finding that those "in the industry" are less and less educated and more and more sales and pressure tactics.
I have to say I disagree with the rank of certs above but perhaps in the industry I am backwards but I always consider AGS above all and I know so little about HRD that I rank it lower than EGL-Israel or any other "nonames"