I love both.. I guess it depends on what his days look like and his hobbies are. To me, while the chocolate can be a very dressy watch for a sharp guy (dependent upon lifestyle and wardrobe), it reminds me more of sportier watches like the APs and Hublots my friends have. The ivory reminds me more of a classic gentleman's watch. It is less trendy but still makes a statement. I will vote for ivory because I think it is a greater contrast to what your hubby currently owns.