Phoebe Philo is launching her own brand backed by LVMH!!

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totally

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Mar 20, 2013
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After a long hiatus, Phoebe Philo is coming back with her own label!!!
(apologies if this isn't the right forum to discuss)

Phoebe Philo, the British designer who became a cult hero in fashion for her intelligent and grown-up womenswear at the French fashion house of Céline, is to return to the industry with a new label next year.

After a three-year absence, Philo released a statement announcing that her first eponymous brand will sell “clothing and accessories rooted in exceptional quality and design”.

The designer said she was “very much looking forward to being back in touch with my audience and people everywhere”. The luxury giant LVMH is Philo’s financial backer, but holds a minority stake, an arrangement which Philo flagged in her statement, saying that “to be independent, to govern and experiment on my own terms is hugely significant to me”. It is thought the brand will be based in London, where Philo lives with her family.


Source: https://www.theguardian.com/fashion/2021/jul/12/phoebe-philo-fashion-comeback-own-brand-lvmh-backer



Initial thoughts:
  • Very smart of LVMH to back her label - they've got their bases covered with Slimane's Celine and Philo
  • I hope Philo's line includes HANDBAGS!!! Hopefully not as massive and heavy as the initial Céline bags she designed
  • Need to start saving up my money now hehe
 
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