Completely ignoring the requirement of just 1 adjective (I have ADD, so I can do that

), here's my list:
Gucci - Sophia Loren; classic style, sex appeal, class all in one.
Prada - angry Italian businesswoman. Always on her phone, busy and survives on espresso.
Fendi - the forementioned woman's cousin from southern Italy, the one who always spends way too long sitting at a piazza, eating ice cream. Always wears a polka dot dress and cat's eye sunnies. Wreaks havoc with her Vespa.
Chanel - cheeky old Parisian lady, who is never seen without high heels and always has immaculate bright red lipstick to accompany her well-thought style. Eats dark chocolate every day but would never admit it to any of her friends. Okay, a tub of Ben&Jerry's every now and then, too, but that's just between her and her special ice cream spoon.
Mulberry - relaxed, fun but a little shy uni student who wears a poncho the year round and thinks too much. Sits in parks in all around London and draws pictures of people. Has long hair that's always a bit tangled and messy.
Longchamp - a middle-aged lady from rural France who grew up next to a lavender field and loves a great glass of local white wine. Never fails to awaken a feeling of warmth inside whoever she meets. Smells of flowers and thinks all things happen for a reason.
Coach - straight from work and a quick change in the car; baseball cap, jeans, team shirt. Baseball game, hot dog, light beer and lots of shouting. Drives something Japanese and very economical, probably a hybrid.
Chloé - an insecure rich girl, still looking for herself and steals her older sister's clothes. Oh and her boyfriend.
Celine - wants to become a pop star. Can't sing. Still adorable.
Hermés - old bishop. "Secretly" owns race horses, drinks Guinness and drives a Harley Davidson. Has 2 girlfriends. Still, can pull off a plausible sermon on "Why thy must abandon earthly pleasures".